Jewellery & Watch
Photography Specialists
We photograph jewellery and watches for designers, jewellers and online retailers across the UK - from clean white-background packshots to full creative campaigns - shot in our studios in Birmingham's historic Jewellery Quarter and in London.
Who we are: M.O. Studios is a jewellery and watch photography studio, based in Birmingham's Jewellery Quarter with an additional studio in London. We shoot white background packshots, modelled shots, creative campaigns and 360° rotations for jewellers, watch brands and online retailers across the UK, with pricing from £15 per image and a free, no-obligation test shoot for new clients.
Why jewellery needs its own photography process
Photographing jewellery isn't the same job as photographing a candle or a t-shirt. A faceted stone, a polished band and a matte finish can all sit in the same frame - and if a studio treats jewellery like any other product, one of those textures usually loses out.
With over a decade spent photographing fine jewellery and watches, we've built a process around exactly that problem. Every shoot starts with macro lenses, focus stacking for sharpness across the whole piece, and lighting set up around how that specific metal and stone combination behaves - not a single generic setup reused for whatever comes through the door that day.
Our standard jewellery shot
- Focus-stacked for edge-to-edge sharpness
- Colour-calibrated per metal - gold reads as gold
- Diffused lighting to control glare on stones and polished metal
- Retouched by a specialist jewellery editor
Often only a costly upgrade elsewhere
- Single-frame macro shot
- One white balance setting for every metal
- Harsh reflections or blown-out highlights
- A quick, generic retouching pass
Clean white background jewellery photography for eCommerce
The most requested style of jewellery photography, and for good reason - a plain white or on-brand background keeps every listing consistent and works across your website, marketplace listings and print catalogues alike. It's often mistaken for the simplest style to shoot, but capturing full detail and sparkle against a flat background takes exactly the same focus-stacking and lighting discipline as any other jewellery photography job we do.
Modelled jewellery photography that shows scale and fit
A plain packshot tells a customer what a piece looks like; a modelled shot tells them how it feels to wear. We work with our own in-house models on a regular basis, or can source a model with a specific look for your brand if you need one - a simple way to add scale, context and a little more warmth to your jewellery photography.
Creative jewellery photography for advertising campaigns
If you're photographing a whole collection together, or want something with more depth than a plain background, creative jewellery photography is usually the answer. We compose your pieces against props, textures and backgrounds of your choice, giving you campaign-ready imagery as distinctive as your brand.
360° jewellery photography for a fully interactive view
For customers who want to inspect a piece from every angle before they buy, our 360° rotations let shoppers spin and zoom into an animated, interactive image, right on your product page. It's particularly effective for rings, bangles and watches, where the sense of scale and finish matters as much as the design.
A jewellery photography studio built around your brand
In-House Modelling & Styling
Need shots on a model or styled with props? We have in-house models and stylists on hand, or can source a model with a specific look for your brand.
Two Studios To Choose From
Our main studio is in Birmingham's Jewellery Quarter, with an additional studio in London. Visit in person or courier your pieces to whichever suits you best.
Free Test Shoot
Try us with no obligation - see the quality, consistency and colour accuracy of our jewellery photography for yourself before you commit to a full shoot.
From enquiry to finished images
Get In Touch
Contact us with a list of your products and your deadlines.
Send Or Drop Off
Ship or drop your products off at our studio in Birmingham or London.
Shot List & Approval
We plan lighting, angles and styling, and send you a shot list to approve.
We Shoot & Edit
We photograph and retouch every image to your brand guidelines.
Final Delivery
We deliver your finished, ready-to-use edits.
No hidden costs, EVER
Jewellery photography pricing runs from £15 to £50+ per image, depending on style and complexity. Exact cost depends on your product range and shot list; get in touch for a free, tailored quote.
Clean, consistent shots for catalogue and marketplace listings.
- Focus-stacked for full sharpness
- Per-metal colour calibration
- White or on-brand background
Pro level photography to lift your hero and product images.
- Everything in Standard, plus
- Advanced lighting
- Extensive retouching
Full campaign-level imagery for flagship products and launches.
- Styling, props and composition
- Campaign art direction
- Advanced lighting and retouching
Trusted by jewellers & watch brands across the UK
"Great jewellery photography doesn't just show a piece - it makes people want to own it."- M.O. Studios
Jewellery photography, explained in depth
How To Focus Stack Jewellery Photography Without The Halos
Why depth of field collapses at macro magnification, and how to fix it.
How To Light Reflective Jewellery Without Losing The Sparkle
Light tents, negative fill, and the metal-vs-gemstone lighting trade-off.
How To Photograph Gold Jewellery So The Colour Is Accurate
Camera profiling, white balance and a calibrated workflow for true-to-life gold.
How To Build A Consistent Jewellery Catalogue For E-Commerce
Shot lists, locked rigs and colour calibration for a catalogue that stays consistent.
Ready for jewellery photography that does your pieces justice?
Free test shoot, no obligation. Call 0121 838 5154.
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Get in Touch!
We're here to answer your questions - use the contact form for the quickest response.
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What Happens Next?
Tell us about your jewellery photography project, and we'll get back to you within 24 hours. -
Visiting Us?
Our main jewellery photography studio is in Birmingham's Jewellery Quarter, with an additional studio in London. -
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Jewellery photography questions, answered
Where is M.O. Studios based, and do you photograph jewellery outside Birmingham?
Our main jewellery photography studio is in Birmingham's historic Jewellery Quarter, with an additional studio in London. We work with jewellery and watch brands across the whole of the UK, either in one of our studios or via secure courier.
What jewellery photography styles do you offer?
We offer four core styles: white background packshots for catalogues and marketplaces, modelled shots on our in-house or brand-sourced models, creative photography styled with props and backgrounds, and 360° rotations for an interactive view. Most clients mix and match styles across different pages of their site.
How much does jewellery photography cost?
Jewellery photography starts from £15 per image for a Standard packshot, £30 for an Advanced product shot with extra lighting and retouching, and £50 or more for Premium editorial-level imagery. Exact pricing depends on your shot list, so get in touch for a free, tailored quote.
Can you photograph diamonds, gemstones and different metals accurately in the same shot?
Yes - this is one of the core skills of jewellery photography. We use focus stacking for edge-to-edge sharpness and colour-calibrate per metal, so gold reads as gold and silver as silver, with genuine stone sparkle and no blown-out highlights.
Do you offer modelled jewellery photography?
Yes. We work with our own in-house models on a regular basis, or can source a model with a specific look if your brand needs one. Modelled shots are a popular way to show scale, fit and how a piece looks when worn.
Do you offer 360° jewellery photography?
Yes. Our 360° rotations let customers view a piece from every angle and zoom in on fine detail, right on your product page - particularly useful for rings, bangles and watches, where shoppers want extra reassurance before buying.
Do you offer a free test shoot?
Yes. We'll photograph one of your pieces free of charge, with no obligation, so you can see the quality, consistency and colour accuracy of our jewellery photography before committing to a full shoot.
Do I need to visit the studio, or can I send my jewellery in?
Either works. You're welcome to visit our Birmingham or London studio in person, or arrange secure delivery, and we'll photograph, retouch and return your pieces without you needing to travel.
How long does jewellery photography take?
Turnaround depends on the size of your shot list, but most orders are delivered within a few working days of the shoot. Let us know your deadline when you book and we'll confirm a timeline that works for you.
